Mark and his co founder collected thousands of email addresses of students at Harvard. They then proceed to use these emails to market their website, Facebook, to others.
The average user doesn't understand Pied Piper but Richard can't simplify the platform. He decides to use the excess money the company has towards marketing to educate existing and new users about how Pied Piper actually works.
Elena gets the Secret Millionaires Club to help the school make their car wash a success by executing an advertising plan.
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