Richard's Marketing Plan
00:00 - 01:02
1m 2s
The average user doesn't understand Pied Piper but Richard can't simplify the platform. He decides to use the excess money the company has towards marketing to educate existing and new users about how Pied Piper actually works.

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Richard gives an elevator pitch to Raviga investor, Peter Gregory. In his pitch, Richard confuses Peter with examples that Peter can't relate to.
Gilfoyle creates a presentation to persuade Richard to create Piper coin or Pied Piper's own cryptocurrency so they can become independent of venture capitalist funding.
Pied Piper is missing its mark on daily active users. Richard contemplates shutting down the company but the next day Pied Piper gains over 7,000 new users. Everyone celebrates but Jared is actually secretly buying users from a click farm.
Pied Piper is falling behind on their work and needs more organization for their programming tasks. Jared explains scrum to keep the team on task and organized. Note: From a practical standpoint, scrum won't work with this team size. It's usually used with teams of 6 - 8. Additionally, user stories are supposed to be more detailed and tend to use the words: "As a user, I can ...."
Richard heads to Peter Gregory to pick up his check but isn't prepared with all the necessary business documents for his startup.