Hotel Transylvania 2: Drac Learns New Technology
00:00 - 02:33
2m 33s
cte
marketing orientation
marketing strategy
social media
digital marketing

Jonathan helps Drac modernize the hotel by suggesting that the team use social media to promote the hotel and recommending that the acts be updated since they do not appeal to the new human market segment. Finally, he teaches Drac how to use modern methods of communication, such as texting on a smartphone.

3

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