Hotel Transylvania 2: Drac Learns New Technology
00:00:00 - 00:02:33
  • Marketing → Digital Marketing → Social Media
  • Marketing → Marketing Strategy → Marketing Orientation

Jonathan helps Drac modernize the hotel by suggesting that the team use social media to promote the hotel and recommending that the acts be updated since they do not appeal to the new human market segment. Finally, he teaches Drac how to use modern methods of communication, such as texting on a smartphone.

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