Nick and Darcy present their ad to the team at Nike in hopes of securing a deal. The ad is persuasive and appeals to its target audience of women by presenting their concerns and alleviating them.

While trying to open a jar, a series of unfortunate circumstances occur. The advertisement, however, explains that with the Jar Glove, none of the witnessed events would have occured in the first place.

Lucy is assigned the role of introducing a new product called Vitameatavegamin.

Don Draper's sales pitch for woman's lipstick emphasizes unique selection and total ownership with the campaign "Mark Your Man."

Shawn is assigned to create a pitch for a toothpaste ad and needs to decide the best angle to take to appeal to his target audience.