Dunder Mifflin reveals their simple ad in hopes of promoting new business. Michael becomes upset at the lack of creativity in the ad. As a result, Jim shows Michaels "Director's Cut"
Beakman acts like Philo T. Farnsworth. Using walkie-talkies, they demonstrate how TV is sending the signal from one person to another and creating a picture based on the signal received.
Jamal lets out his frustrations by writing a letter to Mr. Brinker after being treated poorly. After venting, Jamal rewrites the letter to be more positive and understanding.