Beakman acts like Philo T. Farnsworth. Using walkie-talkies, they demonstrate how TV is sending the signal from one person to another and creating a picture based on the signal received.
Beakman explains how microwaves work by first explaining what electromagnetic energy is, that it travels in waves, and how to measure wavelength. He then using an animation clip to show how a microwave works to heat up water.
Dunder Mifflin reveals their simple ad in hopes of promoting new business. Michael becomes upset at the lack of creativity in the ad. As a result, Jim shows Michaels "Director's Cut"