Tony Stark presents a new missile system to a group of high-ranking military men. He delivers a product pitch while engaging in a product demo.

During Andy's product pitch, he realizes that his audience is disengaged and adjusts his pitch to grab their attention. Instead of highlighting the technicalities of his product, he uses a demonstration to back up the claims that his product is safe and non-toxic, unlike competing products.

Lucy is assigned the role of introducing a new product called Vitameatavegamin.

Don Draper's sales pitch for woman's lipstick emphasizes unique selection and total ownership with the campaign "Mark Your Man."

Shawn is assigned to create a pitch for a toothpaste ad and needs to decide the best angle to take to appeal to his target audience.