George puts a dollar in the tip jar at the pizzeria, but the counterman's head was turned and he didn't see it. George laments that it cost him a dollar, but he got no credit for it. His altruism is not pure—he gets utility not from giving, but from getting credit for giving.

The significance of a product is highlighted if it can bring utility to a large community of people over a long period of time. Social entrepreneurship involves recognizing and executing an opportunity to improve the livelihood of others.

Akeelah makes it all the way to the final round of the National Spelling Bee, but prior to it, she overhears a heated conversation between her rival, Dylan, and his father. She decides to lose on purpose so that Dylan will win the competition and the affection of his father. Dylan later states that he wants to win only when Akeelah is trying her best.

Sheldon buys a bunch of cats to cope with his break-up with Amy. He must pay $20 to get people to take his cats.

Jerry gives Elaine cash for her birthday, thinking she can spend it on whatever she likes best. But Elaine is mortified; she wanted a thoughtful gift that signaled Jerry had put great thought into his gift. Kramer enters and does just that—gives Elaine a thoughtful gift.