Shawn is assigned to create a pitch for a toothpaste ad and needs to decide the best angle to take to appeal to his target audience.

Over dinner, Bartleby tries to explain to his parents why it's not necessary for him to go to college. He argues that it's fiscally irresponsible to do so. His parents don't understand and tell him that he has to attend college in order to succeed in life. Bartleby gives examples of successful people who didn't attend college, but it doesn't change his parents' mind.

Kevin asks Oscar questions about how he can use the money received from a loan, and Oscar states that it would be fraud if he didn't use it for the stated purpose. Kevin visits the bank to get a loan for his ice cream store, but he is turned down because his business plan is not convincing.

Eddie relocates the sales meeting to the bathroom and gives the team a sales pitch. He convinces the team of the huge advertising opportunity that is available to the company.

Ed presents his advertisement for Great Bridge Insurance to win him over as a client.