Friends: Encyclopedia Salesman
00:00:00 - 00:03:26
rhetoric
persuasion
pathos
sales
persuasive techniques
highlighting benefits

Joey is visited by an encyclopedia salesman who is rather persuasive. The salesman impresses Joey with the books and tries to convince Joey to buy the entire set. He can't afford it but with the fifty dollars he does have, he chooses to buy one book since the salesman got him so hooked. 

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