ClassHook | The Toothpaste Pitch

00:05:22 - 00:06:18

Shawn is assigned to create a pitch for a toothpaste ad and needs to decide the best angle to take to appeal to his target audience.

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Marketing → Product Marketing → Positioning

Marketing → Audience → Remembering Your Audience

Marketing → Creating an Infomercial → Introducing a New Product

Marketing → Media → Print Advertisement

Marketing → Target Audience → Female Audience

Strategy → Flexibility → Inflexibility