The Founder: It's Your Name
  • Business → Company Image → Brand Equity
  • Marketing → Branding → Brand Equity

Ray has a conversation with Dick about McDonalds. When Dick asks Ray why he didn't simply take all the ideas and systems that were shown to him during the McDonalds tour, Ray states that he wouldn't have been successful because he lacks the McDonalds brand name. Ray believes that corporate image and brand equity are crucial to a company's success.

Public Discussion Questions


  1. What does this clip tell us about brand value?

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Standards


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Public Pause Prompts


Start Time Prompt Timing Length
00:47 Does his body language look friendly or combative? How about facial expressions? Timed 01:00
01:45 What do you think you know about Mr. Croc? What do you think you know about Mr. McDonald? Timed 01:00

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