The Founder: You're in the Real Estate Business
00:01:30 - 00:04:17
  • Business → Entrepreneurship → Evaluating a Company
  • Business → Business Model → Revenue Model

Harry evaluates Ray Kroc's business, McDonalds, and points out that the business brings in dismal earnings and faces many growth obstacles. After Ray explains his franchise model, Harry tells him that he is actually in the real estate business, not the burger business. Harry goes to to tell Ray how he can tackle many of the problems he's experiencing with compliance and revenue generation by purchasing land and leasing it to franchisees.

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