Always Be Closing. Attention, Interest, Decision, Action.

The art of assumptive closing.

A telemarketer who calls every weekend is requested to redo his pitch by the man on the other end of the phone.

Quality product versus a product with a guarantee- which would you prefer?

Del Griffith sells earrings at a train station and uses strong persuasive techniques to make sales. He taps into the emotions of his buyers to convince them that the earring is a worthy purchase. Although his techniques are effective, he is dishonest at times.