The Simpsons: Itchy & Scratchy Focus Group
  • Marketing → Market Research → Focus Group

The team behind the popular show, Itchy & Scratchy, holds a focus group with Bart, Lisa, and other kids from Springfield to learn what kids like and dislike about the show. The kids respond positively to the clips shown to them, and the team gathers more information on what they would like to see in the show.

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