"The Tough Customers", a group of bullies are going through a tough situation. They're bullying no longer affects people the way it used to. People have gotten fed up and no longer care for their antics. This causes them to rethink why they bully, and their group as a whole.

Lil attends a party where all the teenagers are making fun of her brother, Phil. She stands up for Phil and leaves the party.

When Troy laughs during a eulogy for Will, Eleven confronts him for his disrespect. Eleven uses his powers to make Troy wet himself.

Trevor meets with the principal, who tells him about an cafeteria incident in which his daughter, Annie, put cake on another student's face after he was bullying her. The principal states that Annie will be suspended if she acts aggressively again. Trevor defends Annie and states that she's been bullied by the same student constantly and that no one from the school has helped handle the situation. He concludes the meeting by saying they'll take the matter into their own hands.

Molly is being a bully. She says that being a bully makes her feel powerful so she does not want to stop. While being a bully she realizes how her actions to make other people feel. She remembers being bullied, so she decides to stop being a bully and think about how her actions affect others.