The video discusses how standard sizes revolutionized marketing and assembly line production. It also highlights how important standard sizes are in terms of sales and production. Companies used standard sizes to create a level of predictability regarding how many of each size to manufacture and/or order, and they credit size standardization for being able to create more accurate predictions.
We learn the marketing technique called word-of-mouth which shows how companies can use outlets like magazines and newspapers to spread and build awareness for their company or their products.
We see how Will Kellogg started his own company and used his own last name to boost the popularity of his own cereal brand and to make it more widely spread. Will knew that Kellogg was a prestigious last name so he took advantage of it.
Tod meets up with a business women. As soon as he walks in the business women knew exactly what she wanted from him in order to make her job easier and still profit from it. She then goes into convincing Tod that he's the perfect guy for the job. Tod at first seemd suspicious about it at first but after a while he came through.
We see the motivation and drive entrepreneurs have when they are creating a Company. They think they can create a product faster cheaper or more efficiently than their competitors and that's what makes them entrepreneurs.