The founder of brightwheel introduces his product to the Sharks. He impresses with his model, and his vision. The specifics surrounding his business excites the sharks, entering a new space of business.
Elaine comes up with the idea of selling only the top parts of muffins; within days her old boss has opened a muffin-top store, capitalizing on her idea. Elaine needs protection for her idea, which is the role of the patent/trademark system.