Matilda challenges her father when she doesn't believe in his way of doing business.

Gilfoyle creates a presentation to persuade Richard to create Piper coin or Pied Piper's own cryptocurrency so they can become independent of venture capitalist funding.

Nick and Darcy present their ad to the team at Nike in hopes of securing a deal. The ad is persuasive and appeals to its target audience of women by presenting their concerns and alleviating them.

Marcus goes to a successful BBQ restaurant in order to help them with their marketing strategies. He offers insight towards how the family can help understand each other and keep the business running.

Grim proposes the Person Scouts make their own cookies after Billy eats all of the cookies they were supposed to sell. After baking a batch, Billy and Mandy sample the cookies to realize they are delicious. Knowing their consumer base will also love the cookies, Billy and his friend give out a cookie to each potential customer, resulting in sales at each doorstep and implied word-of-mouth advertising from satisfied customers.