A new ice cream shop opens up in town, and Brain does not trust their whimsically-named flavors. When he suspects that their flavors are using fancy names to obscure the classic flavors, he takes matters into his own hands with an investigation.
We see how Will Kellogg started his own company and used his own last name to boost the popularity of his own cereal brand and to make it more widely spread. Will knew that Kellogg was a prestigious last name so he took advantage of it.
Eddie relocates the sales meeting to the bathroom and gives the team a sales pitch. He convinces the team of the huge advertising opportunity that is available to the company.