Marcus visits an NYC bagel deli that is looking to expand. He offers advice on how they can reuse other food scraps to make a new product. He invests in the company and shows the husband and wife duo how to market themselves and drive up sales.
Sam Rogers explains how he would get the traders to sell all of the company's mortgage assets in a day, bringing up ethical concerns in the process. Among the concerns is that the company will be selling customers a product with no value. John Told's response shows that he cares more about the company than its customers. This is made most evident by John's justification of selling the product to customers in order to keep the company afloat.