Outlines the numerous privacy concerns people have about big data, and how certain laws (like the GDPR and Children's Online Privacy Protection Act) have been passed to assuage these concerns.
Explains how k-anonymity can be used to conceal people's identities in a dataset, and presents the case of the Golden State Killer's identification via genetic big data to draw attention to the issue of consent in data collection.
Illustrates how organizations like Planned Parenthood and the Trump campaign used big data to find specific populations to target with political advertisements and messages.