Political Advertising and Big Data
04:55 - 06:09
1m 14s
Illustrates how organizations like Planned Parenthood and the Trump campaign used big data to find specific populations to target with political advertisements and messages.

Comments

Please sign in to write a comment.
Video Transcript

Related Clips

Explains how measures like ensuring representation in data and algorithmic transparency attempt to reduce the amount of bias in the algorithm.
Outlines the numerous privacy concerns people have about big data, and how certain laws (like the GDPR and Children's Online Privacy Protection Act) have been passed to assuage these concerns.
Explains how k-anonymity can be used to conceal people's identities in a dataset, and presents the case of the Golden State Killer's identification via genetic big data to draw attention to the issue of consent in data collection.
Discusses the usage of genetic data by law enforcement and the medical industry, and describes how genetic data can be used to find violent criminals.
Examines the use of probability and the importance of variable interdependence in English criminal law.