Nathan For You: Dumb Starbucks
00:00 - 04:38
4m 38s
applied ethics
business ethics
business law
trademarks
fair use
Nathan sets up a company called Dumb Starbucks that uses the Starbucks logo, colors, and other trademarks He states that he can use the Starbucks brand and logo because the word, "dumb," classifies it as a parody He serves customers the same food and drinks and categorizes the restaurant as an art exhibit to avoid food and safety regulations Dumb Starbucks becomes a hit
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