Explains the importance of informed consent and beneficence.

Explains how Black Americans were exploited by unethical scientists.

Illustrates how ethically questionable data collection occurs in daily life.

Uses an example to show how data collection can be unethical.

Explains how k-anonymity can be used to conceal people's identities in a dataset, and presents the case of the Golden State Killer's identification via genetic big data to draw attention to the issue of consent in data collection.