Mad Men: Dow Chemical Pitch
00:00 - 02:53
2m 53s
turning objections into strengths
highlighting benefits
persuasive techniques

Don Draper makes a persuasive statement to Dow Chemical on why it should partner with his advertising agency instead of a competing agency. He articulates that Dow Chemical isn't actually happy with 50% market share, despite its claims, and that he will work hard to help the company capture a greater share of the market.

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