Mad Men: Dow Chemical Pitch
Sales → Persuasive Techniques → Highlighting Benefits
Sales → Persuasive Techniques → Turning Objections Into Strengths
Don Draper makes a persuasive statement to Dow Chemical on why it should partner with his advertising agency instead of a competing agency. He articulates that Dow Chemical isn't actually happy with 50% market share, despite its claims, and that he will work hard to help the company capture a greater share of the market.