Hank provides some background on Sigmund Freud and his career. He discusses Freud's theory of psychoanalysis and explains why the theory was revolutionary.
Carl Jung visits Freud in Vienna to discuss his views on parapsychology. It's evident they have different beliefs on the topic. Freud feels they should not explore the paranormal, as it could discredit them, while Jung thinks they are limiting themselves by not exploring it.
While walking through his cornfield one evening, Ray hears a voice whispering, "If you build it, he will come." Ray continues hearing the voice before finally seeing a vision of a baseball diamond in his field. However, his brother-in-law, Mark, cannot see the baseball players and warns Ray that he will go bankrupt unless he replants his crops. While in the field, Ray hears the voice again and is torn on what to do. Ray is the ego, the voice is the superego, and Mark is the id.
Kramer and George go out to dinner, and Kramer, on behalf of George's girlfriend, Allison, talks about their relationship. Allison wants to break up with George. In his disappointment, George speaks to Kramer as if Kramer is Allison.