Cesar Chavez: The Grape Boycott
Politics → Nonviolent Protest → Boycott
The farm workers gain widespread support in their grape boycott, costing the growers $17 million dollars through their valient efforts. Their goal is to gain leverage so that they can negotiate better wages and working conditions with the growers. Because of the success of the farm workers' boycott, the growers are forced to consider negotiating with them or else risk losing their entire business.
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