31 Search Results

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  Crash Course: Statistics: Political Advertising and Big Data

  01:14

  Computer Science

  Ethics

  philosophy

  scientific ethics

  big data

  HS C

  Illustrates how organizations like Planned Parenthood and the Trump campaign used big data to find specific populations to target with political advertisements and messages.

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  The Food That Built America: Word of Mouth Advertising

  00:22

  Entrepreneurship

  Marketing

  business

  entrepreneurs

  marketing

  word of mouth

  MS HS C

  We learn the marketing technique called word-of-mouth which shows how companies can use outlets like magazines and newspapers to spread and build awareness for their company or their products.

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  Wednesday: Poe's Legacy At Nevermore Academy

  01:23

  Literature

  Rhetoric

  edgar allan poe

  literary genres

  poetry

  short stories

  allusions

  MS HS

  Nevermore Academy crafts an advertisement to promote the school. Throughout the advertisement, Edgar Allan Poe is depicted as one of Nevermore's famous alumni. The ad highlights Nevermore's inclusiveness on all things weird, supernatural, and horrific, all of which are ideals found in Edgar Poe's writing. Throughout the tour, symbols of Poe's work are seen in the raven sightings scattered throughout the video, as well as a statue of Poe holding a book and raven.

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  The IT Crowd: Piracy Ad

  00:50

  piracy

  anti-piracy

  digital piracy

  C

  A funny anti-piracy advertisement that compares digital piracy to physical thefts.

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  In Good Company: Synchronize and Synergize

  03:00

  Marketing

  promotions

  cross-promotion

  cte

  MS HS C

  In a company meeting, Carter Durye gives an energetic speech on using synergy to improve the magazine's advertising pages.

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  The Solid Gold Cadillac: Slogans that Sell

  01:18

  Marketing

  new product marketing

  a new approach on marketing

  cte

  MS HS C

  The approach with the advertising campaigns has shifted from focus on the products and services to attractive women representing the brand.

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  Opportunity Knocks: Boardroom to Bathroom

  02:47

  Has profanity

  Marketing

  product marketing

  positioning

  cte

  HS C

  Eddie relocates the sales meeting to the bathroom and gives the team a sales pitch. He convinces the team of the huge advertising opportunity that is available to the company.

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  Mad Men: Dow Chemical Pitch

  02:53

  Rhetoric

  Sales

  persuasive techniques

  highlighting benefits

  turning objections into strengths

  HS C

  Don Draper makes a persuasive statement to Dow Chemical on why it should partner with his advertising agency instead of a competing agency. He articulates that Dow Chemical isn't actually happy with 50% market share, despite its claims, and that he will work hard to help the company capture a greater share of the market.

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  Cyberchase: Symmetria's Symmetrical Products

  01:07

  Geometry

  symmetry

  E

  Ava advertises Symmetria's perfectly balanced products. She illustrates the meaning of symmetry through a donut divider product: it looks the same on both sides regardless of how you turn it.

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  The Grim Adventures of Billy & Mandy: Product Promotion with Cookies

  02:17

  Marketing

  promotion

  product promotion

  E MS

  Grim proposes the Person Scouts make their own cookies after Billy eats all of the cookies they were supposed to sell. After baking a batch, Billy and Mandy sample the cookies to realize they are delicious. Knowing their consumer base will also love the cookies, Billy and his friend give out a cookie to each potential customer, resulting in sales at each doorstep and implied word-of-mouth advertising from satisfied customers.