Rachel Ray brings on an expert to her show to compare lungs of a healthy nonsmoker and those of a smoker of cigarettes. They look at the shape, color and texture to understand how smoking can affect the lungs.
Big Tobacco's chief spokesman, Nick Naylor, has an undeniably alluring presence on The Joan Show. Initially, he states that the tobacco industry would like to keep smokers alive so they can continue to be cigarette consumers, which elicits disgust from the crowd. Then, he attempts to discredit his opposers and announces that Big Tobacco plans to spend $50 million on anti-smoking campaigns.