Realist art has a trace relationship to the objects and people and places it describes but an indirect one. In the process these artis have constructed a new reality. One we must remember is not a window, but an intricate web we can explore of images and moments and acts of translation.
Richard wants to sell to customers before they have a finished product similar to how real estate agencies sell condos before they are built. He wants to do this as a way to gain funding without having to go to venture capitalists.