Elaine's new boyfriend, Jerry's mechanic David, has stolen a bedroom move from Jerry. Jerry wants him to stop using it, but Elaine wants to continue to enjoy it. In the end, Jerry ends up "selling" the property right for a cheaper bill for car repair.
Elaine comes up with the idea of selling only the top parts of muffins; within days her old boss has opened a muffin-top store, capitalizing on her idea. Elaine needs protection for her idea, which is the role of the patent/trademark system.
Kramer invents "The Beach" cologne. Jerry tells him to run it by a guy in marketing at Calvin Klein, and Kramer does. The guy scoffs at the idea, but CK begins producing a cologne called "The Ocean." Without a patent, Kramer is powerless to seek recourse.
Stan describes the TRIPS agreement and its history, along with the WIPO Copyright Treaty and the WIPO Performances and Phonograms Treaty. He then discusses international patent law and how treaties and agreements such as the Paris Convention, the Patent Cooperation Treaty, and the Madrid Agreement enable the international protection of patent rights.