The significance of a product is highlighted if it can bring utility to a large community of people over a long period of time. Social entrepreneurship involves recognizing and executing an opportunity to improve the livelihood of others.
Elaine is to meet her boyfriend at the theater. She gets a message at the ticket booth that he's been in an accident. Before leaving to see him at the hospital, she stops for popcorn and Jujubes, reasoning that she can't change the past so she might as well maximize at the margin.