A seller of hula hoops finds that no one is purchasing his items, so he lowers the price in an attempt to increase demand. His price changes don't make a difference. When a boy finds a stray hula hoop and plays with it in front of his peers, all of the kids suddenly want one, and the hula hoop becomes a desireable product.
Anna visits Wandering Oaken's Trading Post and Sauna, where he is selling summer items during the cold winter. Anna expresses demand for winter garments, but Oaken has limited stock. When Kristoff enters the store, he states that he sells ice for a living, to which Anna responds is a tough business to be in currently.