While walking through his cornfield one evening, Ray hears a voice whispering, "If you build it, he will come." Ray continues hearing the voice before finally seeing a vision of a baseball diamond in his field. However, his brother-in-law, Mark, cannot see the baseball players and warns Ray that he will go bankrupt unless he replants his crops. While in the field, Ray hears the voice again and is torn on what to do. Ray is the ego, the voice is the superego, and Mark is the id.
Beakman demonstrates what dreams are by going "shopping" pulling random things from the shelves that were put there by the conscious mind. Then Beakman holds up an object and Josie says what it is (conscious mind) and Lester says what it makes him image (the unconscious mind) to explain the imagination and dreams. Beakman then goes on to put all of the objects in a memory chest and shows how when he's asleep, the unconscious mind goes rummaging through the memory chest making up random stories with all stuff.
Ray Kroc, a salesman who became pivital in turning McDonalds into one of the biggest restaurant franchises of the world, aims to recruit employees to McDonalds but only wants those who can put in the work to realize the American Dream.