When Huckle sees a CD player in the store window, he decides he must go in and buy it. However, once there, he realizes he does not have enough money. The store owner employs several techniques to ultimately convince Huckle that he must get a job to create the funds to purchase the coveted CD player.
Joey is visited by an encyclopedia salesman who is rather persuasive. The salesman impresses Joey with the books and tries to convince Joey to buy the entire set. He can't afford it but with the fifty dollars he does have, he chooses to buy one book since the salesman got him so hooked.
Chris talks to a doctor that is interested in purchasing stock and uses strong persuasion tactics to convince him to lock in the deal. In the process of closing the deal, he builds strong rapport with the customer.
Don Draper makes a persuasive statement to Dow Chemical on why it should partner with his advertising agency instead of a competing agency. He articulates that Dow Chemical isn't actually happy with 50% market share, despite its claims, and that he will work hard to help the company capture a greater share of the market.