A young Flint presents Spray-On Shoes for his show-and-tell project at school. He explains that it solves the problem of untied shoe laces then demonstrates it in action. His classmates are fascinated by his invention but are quick to make fun of him when one classmate, Brent, points out that there is no way to remove the shoes.
A parking lot app idea is conceived, and the initial questions about it revolve around how it is different from a notepad. Idea generation involves a series of questions to ensure the idea is feasible and that there is a market for it.