Ray has a conversation with Dick about McDonalds. When Dick asks Ray why he didn't simply take all the ideas and systems that were shown to him during the McDonalds tour, Ray states that he wouldn't have been successful because he lacks the McDonalds brand name. Ray believes that corporate image and brand equity are crucial to a company's success.
Richard explains to Dinesh and Gilfoyle a new compression algorithm that gives 10% better image quality when he was supposed to write his own code so Pied Piper can cut down on server usage as they make the trek a million users. Dinesh blows up at Richard after Richard said he was the CEO and it was his call to make. Dinesh tells Richard that he is just jealous and can't wrap it around his head that Pied Piper is a video chat company and was built by Dinesh.