The team behind the popular show, Itchy & Scratchy, holds a focus group with Bart, Lisa, and other kids from Springfield to learn what kids like and dislike about the show. The kids respond positively to the clips shown to them, and the team gathers more information on what they would like to see in the show.
Pied Piper conducts a focus group to learn what users think of its platform, and the results aren't positive. After talking with Monica, Richard discovers what the company has been doing wrong: building the platform for engineers, not the average user.
Inspector Lee has James Carter chasing him all throughout Los Angeles but eventually is caught when he loses focus. Throughout the chase, however, he remains creative and persistent in his elusive ways.