When a product is in high demand, a manufacturer is obligated to charge a little more to pay back the investors who took a risk on the product.
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A seller of hula hoops finds that no one is purchasing his items, so he lowers the price in an attempt to increase demand. His price changes don't make a difference. When a boy finds a stray hula hoop and plays with it in front of his peers, all of the kids suddenly want one, and the hula hoop becomes a desireable product.
The office holds a garage sale, and Dwight sets a goal to trade his way up from a thumbtack to the most valuable item in the garage sale. He uses clever rhetoric to trade up to a telescope, but through effective marketing, Jim drives his demand towards a "magic" packet of beans.
Jerry is getting a new air conditioning unit. Elaine asks why, because he's never wanted air conditioning before. But Jerry's new girlfriend feels more comfortable in with air conditioning, so Jerry is getting one—his demand has increased.
George gets a massage from a man and feels "it" move. Jerry asks him whether it was a "movement" of a "shift," as these are different. This scene can be compared to movements along versus shifts in demand and supply curves.