George gets a massage from a man and feels "it" move. Jerry asks him whether it was a "movement" of a "shift," as these are different. This scene can be compared to movements along versus shifts in demand and supply curves.
When a product is in high demand, a manufacturer is obligated to charge a little more to pay back the investors who took a risk on the product.
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Amy is mad at Sheldon, and he goes to the jewelry store with Penny to buy Amy something. Sheldon hints to the salesperson that diamonds are carbon just like charcoal, but it's only their molecular arrangement that makes them valuable. When the salesperson tells Sheldon that everything is on sale, Sheldon is suddenly more interested in a pocket watch he was previously considering.
The office holds a garage sale, and Dwight sets a goal to trade his way up from a thumbtack to the most valuable item in the garage sale. He uses clever rhetoric to trade up to a telescope, but through effective marketing, Jim drives his demand towards a "magic" packet of beans.