When a product is in high demand, a manufacturer is obligated to charge a little more to pay back the investors who took a risk on the product.
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The office holds a garage sale, and Dwight sets a goal to trade his way up from a thumbtack to the most valuable item in the garage sale. He uses clever rhetoric to trade up to a telescope, but through effective marketing, Jim drives his demand towards a "magic" packet of beans.
George gets a massage from a man and feels "it" move. Jerry asks him whether it was a "movement" of a "shift," as these are different. This scene can be compared to movements along versus shifts in demand and supply curves.