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  • In Good Company: Questioning Teddy K

    business
    entrepreneurship
    viability of a venture
    Dan questions Teddy K's proposal to include a computer section in the Sports America magazine. He considers the target audience and suggests that a computer section would not appeal to it. He also feels that Teddy should think differently about his approach since it will not fare well for the company's employees.

  • In Good Company: Synchronize and Synergize

    marketing
    promotions
    cross-promotion
    In a company meeting, Carter Durye gives an energetic speech on using synergy to improve the magazine's advertising pages.