The significance of a product is highlighted if it can bring utility to a large community of people over a long period of time. Social entrepreneurship involves recognizing and executing an opportunity to improve the livelihood of others.
A respected financial company is downsizing, so Sam Rogers tells his traders to sell all assets and provides them with incentives for doing so. To sell the assets more easily, the company has a fire sale. Sam does an excellent job of conveying the bad news to his employees.
Sam Rogers explains how he would get the traders to sell all of the company's mortgage assets in a day, bringing up ethical concerns in the process. Among the concerns is that the company will be selling customers a product with no value. John Told's response shows that he cares more about the company than its customers. This is made most evident by John's justification of selling the product to customers in order to keep the company afloat.
John Told proposes that the firm sell customers bad mortgages and tries to bribe Sam Rogers into cooperating with him. However, Sam shows his loyalty to the firm and their customers by rejecting John's bribes.