The Founder: You're in the Real Estate Business
Business → Entrepreneurship → Evaluating a Company
Harry evaluates Ray Kroc's business, McDonalds, and points out that the business brings in dismal earnings and faces many growth obstacles. After Ray explains his franchise model, Harry tells him that he is actually in the real estate business, not the burger business.
Public Discussion Questions
How was McDonalds able to expand its business so quickly?