The Founder: You're in the Real Estate Business
  • Business → Entrepreneurship → Evaluating a Company

Harry evaluates Ray Kroc's business, McDonalds, and points out that the business brings in dismal earnings and faces many growth obstacles. After Ray explains his franchise model, Harry tells him that he is actually in the real estate business, not the burger business.

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  1. How was McDonalds able to expand its business so quickly?

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